Monthly Archives: July 2021

We need to stop the creeping Amazon-ification of our economy

Time will tell whether our post-pandemic economy really takes off like a rocket… and whether a rising rocket lifts all spaceships.

With a wholesale switch from bricks-and-mortar retail to online shopping accelerated by Covid-19, internet behemoths like Amazon have been among the big winners over the past year. While we´ve all been stuck at home, many of us have been lucky enough to have disposable income, but nowhere to spend it. A one-click purchase and a package swiftly delivered to your door can be quick thrill, a small luxury, or sometimes even an urgent need.

Something else that took off in a rocket this summer is Jeff Bezos, Amazon´s founder, world´s richest man, and plausible Lex Luthor super-villain impersonator. Worth more than $200bn, or about half of Irish GDP, he ploughs a reputed $1bn a year into Blue Origin, his hobbyhorse outfit aiming to bring space tourism to the masses. Well, at least to the super rich. On 20th July, shortly after stepping down as CEO, Bezos boarded Blue Origin´s first manned space flight.

*** This article was first published at thejournal.ie on 20 July 2021 ***

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